Privacy Policy


Any personal information provided to or gathered by our website is controlled by LDN UTD, 4 Prince Albert Road, NW1 7SN, UK. If you have any queries about this document or how we use your data, please contact:

We aim to process information about you fairly and in a transparent manner and the aim of this document is to provide you with sufficient information for you to be able to understand what we are doing with your data. If you are unsure how we are handling information about you or you think we could improve our privacy information please let us know.


When you use our website and/or register with us we may collect, derive, combine, access, or otherwise process your personal information for the following purposes:

1. The monitoring of customer traffic patterns and website usage to help us to develop the design and layout of the website;

2. Allowing you to logon to our website or application using social media, such as Facebook or Google+;

3. Notifying you of LDN UTD news and information, which we think, may be of interest to you including by email. We may also need to make contact via phone call in certain circumstances, typically in relation to competition prizes.

4. Offering, administering and providing products and services, such as the sale of goods.

5. Providing you with a more personalised user experience when using our application, website or any other services we might provide to you by analysing, segmenting and profiling our database and allowing us to target you with information we think you might be most interested in including products and services;

6. Sending you surveys for quality management purposes;

7. Providing our sponsors with information they would need to assess the effects of their sponsoring and revenue generated by it.


We undertake these activities in the pursuit of our legitimate interests as a commercial organisation including the marketing and promotion of our brand, products, and services and the promotion of the sport of rugby union and to fulfil any contractual obligations we may have when you make purchases from us.


We will use some of the data that we obtain about you to automatically build a profile of you to help us to understand our customers. We may, for example, engage with specialist marketing agencies to use your information to predict if you are likely to buy any products or services from us. This information may be used to determine which communications messages you receive and their frequency.


If you are under the age of 18 you may register on the website to receive newsletters and other information but only with parental or guardian consent. You may only make purchases on our website or application if you are aged 18 or over or, if under 18, have received parental or guardian consent.


To optimise our services, and to provide you with the best user experience, we may share your personal information between our different group entities. Sharing of your personal information will only occur when this would be allowed given the purpose your personal information was initially collected for.

Next to entities within our group, we employ other companies and individuals to perform functions on our behalf such as delivering packages, analysing data, providing marketing assistance, sending out newsletters, processing credit card payments, and designing and operating our website. Such companies and individuals have access to your personal information for the purpose of carrying out this work only. These enterprises will not use your data for any other purpose and under no circumstances will these enterprises use any additional data about you to which they are party for any other purposes.

We would also like to share information about you with our partners and sponsors to assist them to evaluate the effectiveness of their sponsorship program and to enable them to present commercial offers to you either directly or via our marketing and communications program and also to enable us to run an effective and attractive sponsorship and partnership program which is crucial for our commercial development.


We collect personal information for specific purposes and on specific legal bases and endeavour to collect only the personal information required for those purposes. Once this purpose has been fulfilled and the personal information is no longer required, we will anonymise your data by removing any identifiable information or erase it.


We use cookies on our website and enable users to decide whether they want to disable cookies via a box which is provided at the bottom of each web page and always served to first-time users. Visit our ‘How LDN UTD use cookies‘ page for further information.


You have the right to request at reasonable intervals access to the personal information we have collected about you. Please refer any access request to When requesting access to your personal data provide as much detail as possible about what personal data you would like access to and include in the subject line that it regards an access request.

If you so choose you may request us to rectify, erase or block the processing of your personal data if that personal data is no longer accurate, up-to-date or when the further processing of that personal date would be in violation of applicable data protection legislation.

You have a right to receive any personal data that you have provided to us in order to transfer it onto another data controller where the processing is based on consent and is carried out by automated means called a data portability request and you have the right to object to our processing of your personal data where the basis of the processing is our legitimate interests including but not limited to direct marketing and profiling. Please see above to determine which processing activities are carried out on the basis of our legitimate interests.

You have a right to information about how we are processing information about you and we have an obligation to processes only a minimum of data for specific, explicit and legitimate purposes in a fair, lawful and transparent manner. This privacy notice fulfils our obligations to provide you with information but you should contact us directly if you have any questions or concerns.

Whilst this privacy policy sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at


We are happy to discuss privacy and data protection with you. Please contact


We endeavour to take all reasonable steps to protect your personal data including the use of encryption technology, but cannot guarantee the security of any data you disclose online. You accept the inherent security implications of sending information over the Internet and will not hold us responsible for any breach of security unless we have been negligent.


This privacy notice has been based on the General Data Protection Regulation (GDPR). If you are subject to more stringent data protection legislation please refrain from using this website or any of our other services.


We might periodically change this privacy notice. If we decide to change our privacy notice, we will post those changes on this page. We therefore recommend you re-visit this page periodically to check for changes.