We use esports to serve society. Since 2019, we’ve addressed critical social issues affecting the lives of the grassroots video games community, ranging from lockdown isolation and mental health, to knife crime in London (especially in Lewisham), and most recently diversity. We have raised awareness and funds for CALM (Campaign Against Living Miserably), Street League and Kingston Race and Equalities Council.
UTD Against Racism
LDN UTD partnered with Leyton Orient, Kingston Race and Equalities Council, HyperX, Low Cost Glasses, ESL, and Razer to bring the community together in a celebration of anti-racism. The UAR project aimed to utilise this platform for what it is, a method of reaching those marginalised voices. Embraced by talent from the worlds of sport and gaming, UAR received 70k+ unique viewers on Twitch, and 221k Twitter impressions with 224 open qualifier participants for FIFA and Rocket League .
At our #ROADTOYANA FIFA20 on the 25th of April 2020, we hosted a tournament to find the best FIFA player to represent LDN UTD in the YANA event against professional esports teams, including Fnatic. The winner, Dennis Green was signed to LDN UTD and treated like an esports athlete by G-Science leading to his participation in YANA.
LDN UTD Apex Legends Tryouts
#GrimeAgainstKnives in Lewisham Shopping Centre on 27th June 2019 with grime artist, P Money, raised awareness of knife crime, and gave the community an opportunity to compete for places in LDN UTD’s Apex Legends roster.